Harden Vol. 5

ADIDAS BASKETBALL / HAPPY FINISH

We developed a captivating trio of Instagram filters to celebrate the release of James Harden's Vol. 5 shoes. Each filter was designed to generate excitement and enthusiasm among basketball fans across Europe, resulting in a highly successful campaign run through influencers from the basketball scene.

The three filters included:

Life-Size Harden - Bring James Harden into your front room with this realistic filter, which led to countless hilarious Instagram stories featuring the basketball star.

Harden's Three-Point Shot Breakdown - Master the art of shooting like Harden with this educational filter, which highlights each individual movement of his legendary three-point shot.

Interactive Balancing Game - Help mini Harden balance a spinning ball on his finger in this fun, interactive game. Tilt your phone to keep the ball balanced for 30 seconds, and challenge your friends to beat your record!

These immersive filters not only entertained fans but also fostered a sense of community and friendly competition among basketball enthusiasts throughout Europe.

Would this campaign work for your brand? Get in touch here.